Start Up

S for Startup is an energetic, strategy-driven card game that immerses players in the exciting world of entrepreneurship. Designed for 2–4 players, the game captures the journey of building a startup from scratch — from assembling a talented team to raising investment, managing challenges, and racing to become the next big “unicorn.”

Each player begins with a basic setup and uses a deck of 110 unique cards filled with opportunities, employees, funding, growth boosts, and competitive actions. On every turn, players make key decisions similar to real startup founders: hiring genius employees, pitching to investors, expanding operations, or blocking competitors with cleverly timed actions. The central objective is to collect rocket tokens, which symbolize the startup’s growth. The first player to gather enough rockets or outmaneuver all rivals wins the game.

The gameplay is fast, interactive, and full of tactical choices. You must balance risk and reward, adapt to sudden market changes, and anticipate opponents’ moves. Cards can give powerful advantages — from boosting revenue to disrupting opponents — making every round exciting and unpredictable.

With its simple rules, engaging theme, and deep strategic possibilities, S for Startup appeals to families, casual players, and business enthusiasts alike. It’s not just a game of luck; it encourages creative thinking, resource management, and strategic planning. Fun, competitive, and packed with entrepreneurial spirit, it perfectly captures the hustle, chaos, and thrill of building a startup.